Hoegaarden bottles redesigned to bring contemporary twist

first_imgHoegaarden bottles redesigned to bring ‘contemporary twist’Posted By: News Deskon: June 20, 2017In: Alcohol, Industries, Marketing, PackagingPrintEmailHoegaarden has rolled out a new UK design to add a ‘contemporary twist’ in time for summer.The Belgian brewer has refreshed its packaging, featuring its ingredients of wheat, orange peel and coriander seed in botanical illustrations.The beer was originally produced in the Belgian village of Hoegaarden in 1445, when monks began adding unusual ingredients to their traditionally sour wheat beer. This packaging aims to bring a modern take on the brand’s heritage.Hoegaarden global brand director Harris Damashek said: “We are thrilled at long last to introduce the brand new Hoegaarden branding to the UK, just in time for summer. Our new ‘clothes’ perfectly reflect our refreshing and unique flavour and the design adds a new, contemporary twist.“Summer is our season, where Hoegaarden can be enjoyed on a patio or rooftop, or in the park on a warm, sunny day, so we hope our fans are excited about the new packaging and design.”The redesigned range applies to 330ml, 750ml and 4x330ml bottles sold in shops and to the tap, handle and badge lens design in pubs.Share with your network: Tags: beerHoegaardenmarketingpackagingUKlast_img

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