Hearsts Jumpstart Auto Group Partners with Dealercom

first_img“We’re seeing a rapid increase in dealer display business, so partnering with Dealer.com, the top provider of dealer marketing and operations software solutions, is an obvious fit for us,” says Nick Matarazzo, chief executive officer of the Jumpstart Automotive Group, in a statement. Hearst’s Jumpstart Automotive Group, which contains the Car and Driver, Road & Track and JD Power Autos brands, among others, has partnered with Dealer.com to allow the site’s audience of car dealerships to market to Hearst’s automotive audience.Dealer.com is essentially a digital marketing arm and website developer for car dealerships across the U.S. The outfit runs digital marketing programs for 12,000 dealerships and its network of sites attracts about 36 million unique visitors per month.Under terms of the agreement, Dealer.com will be able to sell tier 3 display advertising for local dealerships on Jumpstart’s network of sites, which attracts about 25 million monthly uniques. More on this topic Chief Brand Officer, Others Out as Hachette Moves Cycle World Under Jumpstart Auto Group Hachette Filipacchi To Buy Online Ad Sales Network Hachette Reorgs Auto Brands Into New Group Hearst Ups Stake in Ratings Agency Source Interlink Media Takes Majority Stake in Indian Auto E-Retailer People On The Move | 3.20.13Just In TIME Names New Sales, Marketing Leads | People on the Move Meredith Corp. Makes Digital-Side Promotions | People on the Move Four More Execs Depart SourceMedia in Latest Restructuring The Atlantic Names New Global Marketing Head | People on the Move Shanker Out, Litterick In as CEO of EnsembleIQ PE Firm Acquires Majority Stake in Industry DivePowered bylast_img

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