Howard Lake | 8 October 2004 | News Tagged with: Trading TK Maxx is a long-term partner of NCH: since 1997 the company has supported the charity with a variety of fundraising initiatives from pin badge selling, fun days and payroll giving. TK Maxx to sell NCH mascot as soft toy stocking filler 51 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Off price retailer TK Maxx is to sell a soft toy version of Cedric the Dragon, the mascot of children’s charity NCH, as a stocking filler in the run-up to Christmas.The toy will be sold exclusivelyin TK Maxx stores from November and will retail at £2.99 with at least £1 ofthe proceeds from each toy being donated to NCH.The soft toy market at Christmas is not surprisingly large: in the last quarter of 2003 alone, over £60 million was spent in theUK on soft toys, according to the British Association of Toy Retailers. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.