South Africans, help brand your country!

first_img1 June 2011The International Marketing Council of South Africa (IMC) has called on ordinary South Africans to help SA compete globally by building the country’s image and brand, and do their bit to put an end to misconceptions about the country at home and abroad.The body, which is responsible for marketing South Africa domestically and abroad, has appealed to all citizens, including business and the government, to rally behind Brand South Africa through the demonstration of ubuntu, innovation, creativity, sustainability, diversity and possibility, the five pillars of Brand South Africa.This and other pertinent issues highlighting the need for patriotism were discussed with entrepreneurs, chief executives, the government, leaders of civil society and the like at a one-day stakeholder summit in Johannesburg on Tuesday. The meeting was the first of a series of provincial summits that have been planned for the rest of the year. Limpopo province is next on the list.Dina Pule, the deputy minister in the Presidency, said the branding of South Africa was no longer a choice, but a necessity which required the concerted effort of all stakeholders to achieve “any real measure of success”.Because of the rapid advancement of globalisation, South Africa needed to fight for its share of attention and respect from the international media, governments and citizens of other countries. Pule said the country ought to re-shape its national identity to compete with other nations for power, prestige, influence and wealth, while attracting tourism and investment and creating jobs.Team South AfricaChichi Maponya, the IMC board deputy chairman, said every South African should embrace the concept of building and enhancing the nation’s brand. She urged every citizen to rally behind Team South Africa, and help the IMC to fulfil its mandate. “A nation brand is a promise made. A successful nation brand is one that is kept,” she said.Maponya encouraged all South Africans to act as national ambassadors and help debunk myths about the country, while creating new perceptions. “A nation’s brand is key to its success irrespective whether it is an advanced or developing economy,” she said.The IMC’s primary role is to develop and implement a pro-active marketing, communication and reputation management strategy for the country. It aims to attract investment and enhance tourism, trade and business with the international community. Its long-term goals include making South Africa a top 20 brand and a top 30 globally competitive nation by 2020.“To achieve this we need every member of Team SA to align their business and marketing strategies as far as possible with the objectives of building a strong, reputable nation brand for South Africa,” said Maponya.She noted that the inclusion of South Africa in the BRICS alliance of emerging countries – Brazil, Russia, India, China and South Africa – placed the nation at the “cutting edge of a new global paradigm, which could help reach consensus on issues such as trade, poverty reduction, the global financial system, and the growing tensions around limited resources”.Brand South AfricaThe IMC board chairman, Anitha Soni, said rallying behind Brand South Africa was “easy”.“Share your innovations and creativity, partner with brand South Africa on their programmes. Create sustainable initiatives that depict who we are as a nation, and what the future we co-create looks like. Build South Africa for us to live and develop in, a South Africa known internationally for its ability to easily do business with and ultimately a South Africa with a sustainable competitive advantage,” Soni explained.The IMC was established in 2002 as an agency of the state charged with creating a positive image of South Africa.It has several ways that people can help make South Africa great:Create the reality of global competitiveness;Identify and leverage symbolic events, people and places to communicate South Africa’s identity and reputation;Provide clear, believable and positive communication of what South Africa really is, what it stands for and its vision;Stimulate relevant and critical innovations;Create harmony and co-ordination to tell the same powerful, believable and interesting story about South Africa; andNourish confidence, pride, harmony, ambition and national resolve to enhance the national Active Citizenship Mobilisation Campaign.Source: City of Johannesbrglast_img read more

Innovate100: Enter to Be The World’s Most Promising Startup

first_imgThe Guidewire Group just launched its Innovate!100 competition to highlight the most promising companies of the year. Early-stage startups are encouraged to submit applications and compete in one of 22 pitch slam events across Europe and North America. Winners will enjoy global visibility and may share in sponsored awards including cash and in-kind prizes, valued at over $1 million dollars. In addition to being an international competition, one of the things that makes this contest different from other events is the fact that shortlisted companies’ assessments will be made public. ReadWriteWeb caught up with former DEMO producer and Guidewire Group President Mike Sigal to find out why he’s sharing his company’s secret sauce through something called the G/Score. Contrary to popular belief, the G/Score is not a rating of your startup’s street smarts. The score is the Guidewire Group’s attempt to rate your company across a variety of categories and help you improve your prospects. The company’s assessors include VCs, journalists, economic development strategists and executives from companies like Microsoft, Motorola and Research in Motion. Scores are assigned to demystify what investors, media and partners yearn to discover – namely, are you a fit? Says Sigal, “Investors have a fiduciary duty and it’s not our place to give investment advice. What we’re doing is creating a resource to highlight companies and make them accessible to the greater community… The response from entrepreneurs is that fundamentally, if it means that we’ll save them time by connecting them with the right people, they’re all for it.”While the top company scores will be made public for the Innovate!100 Program, entrepreneurs who choose to work with Guidewire on subsequent G/Scores have the option to keep their scores private and apply for re-scoring after correcting their weaknesses. Because all pitch slam finalists will be judged using the scorecard, those applying should consider the following questions as they pertain to the Guidewire methodology: BusinessThis part of the G/Score is all about the nature of your business idea.1. Concept: Can you prove a need for your product? Will you create a new market or disrupt existing leaders?2. Market: Are there enough potential customers to create a compelling business? Will you have to share the market with a lot of other players?3. Competition: Who else is competing for your market’s attention? (Sigal explains that this isn’t just direct competitors, but indirect competitors, alternatives and even customer indifference or inertia).ExecutionThis section is all about reality, not projections. Here you are expected to give a picture of your everyday business.1. Business: How many users, partners and major stakeholders do you currently have? What is your adoption rate amongst them?2. Product: Does your product exist or is it just an idea? If it does exist, do you have user adoption? If you were to stop providing a service today, would your customers have noticeably worse lives?TeamHaving a team of famous second-time entrepreneurs is great, but not if you’ve only got engineers. Have you got a well-rounded team of individuals who can fulfill the responsibilities of running a successful business? Business ModelA revenue stream is not a business model unless it has been proven through a repeatable process. In his own words, Sigal says, “This section is all about the Benjamins. Are you making money and can you continue to make money over time?”FundingAre you self-funded, seed funded and/or VC funded from $2.5 million to more than $25 million dollars? Tags:#start#StartUp 101#startups Why Tech Companies Need Simpler Terms of Servic… dana oshiro To apply for one of the Innovate!100 Pitch Slam events go to Registration for the program is $75 dollars USD and includes 2 pitch slam registrations, access to online pitch training and inclusion in the program promotions. European entrepreneurs should start applying now as the first event kicks off in Barcelona on March 1st. Top Reasons to Go With Managed WordPress Hosting Related Posts A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Ind vs Ire: Yuvraj shines as India win by five wickets

first_imgYuvraj Singh excelled in both departments of the game as India restored the ‘minnows’ tag upon Ireland, that had been removed post their win over England. Score | PhotosYuvraj scalped five wickets and then scored an unbeaten 50 during the World Cup Group B match at the M Chinnaswamy Stadium in Bangalore on Sunday. He earned the Man-of-the-Match award for his efforts.Chasing a meagre 208, India put 210 on board with Yusuf Pathan hitting a four off the last ball off the 46th over to finish off the match with four overs remaining.Ireland didn’t put up a large score on board but their players were in no mood to give India an easy outing. And Trent Johnston went according to the plan, scalping Virender Sehwag on the first ball of the second over, taking his catch off his own over. He fell for five and India went down to 9-1.They pressed on and Gautam Gambhir too fell. And once again it was Johnston to the fore. Gambhir wanted to clear it past the short fine leg, but Alex Cusack cut short his shot and Gambhir fell for 11 and the India scorecard read 24/2 in 5.2 overs.Unfortunately for the Ireland team, Johnston injured his knee while bowling the 10th over of the innings. He completed his over, but left the field soon after that.Then Sachin Tendulkar and Virat Kohli got on with a partnership. And just when the Irish fans were beginning to lose hope Tendulkar fell to 18-year old left-arm spinner George Dockrell on 38 with an LBW written against his initials. A clean and straight delivery hit Tendulkar on the thigh when he was trying to go for a sweep shot. Tendulkar’s 63-run third wicket stand with Kohli helped India to 87/3.Then it was celebration time for the Irish fans, for India lost their fourth wicket in a jiffy with Virat Kohli getting run out when the India score was 100. He scored 34.But with a deep batting line-up India had nothing to fear. Soon Yuvraj Singh and skipper Mahendra Singh Dhoni forged a partnership to push the score from 100/4 to 167/5. The fifth wicket was that of skipper Dhoni, who fell to Dockrell on 34 in very much the same fashion as Sachin Tendulkar had departed with an LBW against his name.Then it was Yusuf Pathan’s turn to hit his famous over the fence shots and up the scoring rate by a mile. He hit two sixes off Dockrell to drive home that point that India’s win was round the corner. In the 45th over India decided to take the Powerplay and raise the tempo and wrap up the innings early. That they did in the 46th over with 210 runs on board.Ireland inningsIndian captain Mahendra Singh Dhoni won the toss and elected to bowl and it was Yuvraj Singh, who benefited by the decision finishing with a five-wicket haul as Ireland folded to 207.Earlier, India pacer Zaheer Khan bowled out Ireland’s Paul Stirling and Ed Joyce to stamp his class early in the match.First Zaheer got the better of Stirling with a quickish delivery that caved in and before the batsman could realise what had happened his stumps were off. He fell for a duck. Then in the third over of the innings, Zaheer struck again to send back Ed Joyce on 4, with skipper Dhoni performing the final rites behind the stumps. Ireland slumped to 9-2. But, post those two wickets, Ireland skipper William Porterfield and Niall O’Brien got on with a good partnership. They rotated the strike well to fox the India bowlers. Every lose ball was sent past the boundary while the good ones were nicely defended.But Niall O’Brien’s run out upset the Irish team’s plans. A loose ball from Harbhajan Singh was driven towards the covers by Porterfield, who started off for a run. But Virat Kohli showed impressive agility on the field and threw the ball towards keeper MS Dhoni, who removed the bails off and Niall was short of his crease. He fell for 46 after forging a fine 113-run partnership with Porterfield. Ireland slumped to 122/3 in the 27th over. It was the right time for the India bowlers to press further and they went according to the plan as Yuvraj Singh claimed the next man Andrew White with skipper Dhoni taking a regulation catch behind the stumps. White scored 5 and Ireland went down to 129/4.Kevin O’Brien, the man who scored the fastest century of the World Cup in the previous match against England, was still at the crease and that gave some hope to their fans. The hopes were short-lived as Yuvraj Singh struck again and this time he got rid of Kevin taking a fine catch off his own bowling in the 34th over. He fell for 9 when the Ireland score was 147.   But Yuvraj was hungry for more and this time he accounted for opposition skipper William Porterfield. But it wasn’t a delivery that would make a bowler proud of, yet it got the most wanted wicket in the Irish camp. A short ball that was turning slowly was hit hard by Porterfield, but it failed to go past the covers where Harbhajan Singh took a fine catch to send the batsman back on 75 and the Ireland score read 160/6.By now Yuvraj was on song and he claimed John Mooney on 5 trapping him leg before to increase his victims list to four. But, there was more to follow as Alex Cusack too fell and he too became a victim of Yuvraj’s turners. This was Yuvraj’s fifth wicket of the day.Post Mooney’s wicket, things became easy for India bowlers and they tightened the noose. Soon Ireland batting line-up folded on 207 in the 48th over.advertisementadvertisementlast_img read more